Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of …

The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine …