Brand engagement represents a primary objective. Developing a brand offline is a great way to get people talking about your website on social media networks and searching for your brand name on Google. Did you know that Beverley was the tenth largest town in the UK? Still, New Media Now …

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. You should not only use social networks to acquire potential new customers …

They even now have separate search results for phone users. Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. In the past, commenting on blogs and forums solely for the sake …

Look at the anchor text, or the text grounding and surrounding the link itself. Press releases are one of the most powerful forms of content available, and if done right, they can be powerhouses for your local SEO campaign. You basically need to provide what you could call "clues" that …

Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken …

Since the Penguin update, anchor text is no longer as important, and over-optimizing your text with keywords can actually harm your overall authority. It demands a separate set of strategies, including local citation building and review optimization. If it works for 91% or businesses, it is very likely to work …

Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of …

To use a web server parallel, the Apache web server is free but many mission-critical websites use it. Reducing the number of options actually increases purchases. Whether a journalist is block-quoting text from another article (like I did above) or an eCommerce site is using the same product name as …

The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine …

Hell hath no fury like a bloated web page after uploading an image that's not compressed. SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of …

SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear the information twice (once from the text, once from the ALT text). When multiple pages …

If you haven't found your style yet, try looking at who's the most successful in your niche - they wouldn't be influencers if they didn't do at least something right. While your company may have a budget too small to implement a broad range of SEO services and strategies, investing in …

Backlinking has a similar effect on ranking. f someone is more actively seeking something then it's more likely they'll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you're selling goods or services, then targeting long tail …

No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Your global navigation also distributes your SEO "link juice," the power that the search engine's …

Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. It needs to be understood that there is no guarantee that an SEO Agency's strategy will work. Use this warning to identify where you can better answer the query, rather than …

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …

I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they …

Despite previous assumptions, a link from a 301 redirected page shouldn't lose any PageRank compared to a link from a non-301 redirected page. Search engine optimization is a tool to improve a web site's visibility in search engine results. An optimized web site will help to keep your product or …

Search engine optimization has significantly changed in recent years much to the amiss of Google's guidelines Google can, and does, ignore low relevance links. The worst offenders are generic links ("click here") and even worse, off-topic links. The basis of this approach was the the belief that many business people …

Google hasn't spilled all its secrets regarding how it gauges domain authority; but it's reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. There are increasing opportunities to use schema markups, depending on your niche. There are numerous …