Sound SEO strategies aren't susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. It's a way of telling search engine crawlers that you no longer wish to index the old page, but the new page should take its …

Brand engagement represents a primary objective. Developing a brand offline is a great way to get people talking about your website on social media networks and searching for your brand name on Google. Did you know that Beverley was the tenth largest town in the UK? Still, New Media Now …

Look at the anchor text, or the text grounding and surrounding the link itself. Press releases are one of the most powerful forms of content available, and if done right, they can be powerhouses for your local SEO campaign. You basically need to provide what you could call "clues" that …

Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of …

To use a web server parallel, the Apache web server is free but many mission-critical websites use it. Reducing the number of options actually increases purchases. Whether a journalist is block-quoting text from another article (like I did above) or an eCommerce site is using the same product name as …

Hell hath no fury like a bloated web page after uploading an image that's not compressed. SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of …

If you haven't found your style yet, try looking at who's the most successful in your niche - they wouldn't be influencers if they didn't do at least something right. While your company may have a budget too small to implement a broad range of SEO services and strategies, investing in …

Backlinking has a similar effect on ranking. f someone is more actively seeking something then it's more likely they'll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you're selling goods or services, then targeting long tail …

Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. It needs to be understood that there is no guarantee that an SEO Agency's strategy will work. Use this warning to identify where you can better answer the query, rather than …

I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they …

Search engine optimization has significantly changed in recent years much to the amiss of Google's guidelines Google can, and does, ignore low relevance links. The worst offenders are generic links ("click here") and even worse, off-topic links. The basis of this approach was the the belief that many business people …

Google hasn't spilled all its secrets regarding how it gauges domain authority; but it's reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. There are increasing opportunities to use schema markups, depending on your niche. There are numerous …