Why are photos and videos important for a local business? In other words, image SEO can become a powerful funnel for traffic. Award winning Lucy Hall is globally recognised as one of the industrys leading lights and as one of the medias most wanted hairdressers. Directors Olive and Black SEO …

A number of free programs on the web such as http://www.xmlsitemaps.com can help you create an XML sitemap. Also, keep a look out for review sites that are willing to feature you (sometimes business directories double as review sites). Get out of the house this weekend, try …

The first step is to recognize that this is where you are. For the most part, you'll want to shoot for target keywords that none of your competitors are currently ranking for, as they'll be easier to establish rankings for, but they aren't always easy to find. Children love playing …

Content is a very important part of your website but it is far from the only on page factor that will affect how well your website performs. Unlike traditional algorithms, which depend on people sorting through pages that are tagged with related keywords, semantic search seeks to understand the query …

It's important to be patient, and focus on doing things the right way. Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An …

Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale. This will make it incredibly easy for the search engine to crawl the site and locate/index modified, edited, or new content. A …

Sound SEO strategies aren't susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. It's a way of telling search engine crawlers that you no longer wish to index the old page, but the new page should take its …

Brand engagement represents a primary objective. Developing a brand offline is a great way to get people talking about your website on social media networks and searching for your brand name on Google. Did you know that Beverley was the tenth largest town in the UK? Still, New Media Now …

Look at the anchor text, or the text grounding and surrounding the link itself. Press releases are one of the most powerful forms of content available, and if done right, they can be powerhouses for your local SEO campaign. You basically need to provide what you could call "clues" that …

Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of …

To use a web server parallel, the Apache web server is free but many mission-critical websites use it. Reducing the number of options actually increases purchases. Whether a journalist is block-quoting text from another article (like I did above) or an eCommerce site is using the same product name as …

Hell hath no fury like a bloated web page after uploading an image that's not compressed. SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of …

If you haven't found your style yet, try looking at who's the most successful in your niche - they wouldn't be influencers if they didn't do at least something right. While your company may have a budget too small to implement a broad range of SEO services and strategies, investing in …

Backlinking has a similar effect on ranking. f someone is more actively seeking something then it's more likely they'll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you're selling goods or services, then targeting long tail …

Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. It needs to be understood that there is no guarantee that an SEO Agency's strategy will work. Use this warning to identify where you can better answer the query, rather than …

I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they …

Search engine optimization has significantly changed in recent years much to the amiss of Google's guidelines Google can, and does, ignore low relevance links. The worst offenders are generic links ("click here") and even worse, off-topic links. The basis of this approach was the the belief that many business people …

Google hasn't spilled all its secrets regarding how it gauges domain authority; but it's reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. There are increasing opportunities to use schema markups, depending on your niche. There are numerous …