The media strategy spells out the media to be used and the creative considerations. I'm not going to lie to you, SEO is hard - and no bullshit, it's getting harder. Do you need a quote for what is a leased line ? Instant PNS creates the potential to generate buzz and …

Getting popular websites to link to your content is a key way to gain traffic and attract attention from search engines. Well-optimized sites get more and more traffic over time, and that means more leads and sales. Any outdoor area would be made more child friendly with playground equipment such …

Visitors that type your URL directly into the browser are recorded as direct. These are likely to be existing customers, employees or people who are already aware of your brand. You might be seeing a decline in your link building returns if your publishers have a habit of removing your …

Content includes everything from press releases, blog posts and landing page content, to videos, articles and social media tweets. An SEO who doesn't know about upcoming site updates won't know when to do their jobs. A listing in any Free UK Business Directory should boost your visibility both on and …

Effective communication forms the basis for a solid and successful marketing program. Link building can still be a valuable strategy, especially if it is used in moderation and in conjunction with the authority-building strategies listed above. I heard that presentation designers really helps brands get their messages across. In SEO …

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. You should not only use social networks to acquire potential new customers …

They even now have separate search results for phone users. Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. In the past, commenting on blogs and forums solely for the sake …

SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear the information twice (once from the text, once from the ALT text). When multiple pages …

No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Your global navigation also distributes your SEO "link juice," the power that the search engine's …

Despite previous assumptions, a link from a 301 redirected page shouldn't lose any PageRank compared to a link from a non-301 redirected page. Search engine optimization is a tool to improve a web site's visibility in search engine results. An optimized web site will help to keep your product or …