Are you making these splogs mistakes?

Visitors that type your URL directly into the browser are recorded as direct. These are likely to be existing customers, employees or people who are already aware of your brand. You might be seeing a decline in your link building returns if your publishers have a habit of removing your …

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The steps needed for putting canonical URLs into action

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. You should not only use social networks to acquire potential new customers …

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Google and other review sites can identify spammers

SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear the information twice (once from the text, once from the ALT text). When multiple pages …

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Are search volumes affected by RSS feeds

No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Your global navigation also distributes your SEO "link juice," the power that the search engine's …

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Takeaway tips for landing pages

Despite previous assumptions, a link from a 301 redirected page shouldn't lose any PageRank compared to a link from a non-301 redirected page. Search engine optimization is a tool to improve a web site's visibility in search engine results. An optimized web site will help to keep your product or …

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